Auto Shop Honors Memorial Day With Enormous American Flag: Memorial Day in the United States is more than just a long weekend or the unofficial start of summer. It’s a time of reflection, gratitude, and remembrance for the brave men and women who gave their lives in service to our country. And this year, a small-town auto shop in Frisco, Colorado made a huge statement — quite literally.

The team at Ski Country Auto Repair & Towing raised an enormous American flag, clearly visible from the busy Interstate 70, to honor those who made the ultimate sacrifice. This local gesture has become a powerful symbol of patriotism, catching the eyes and hearts of drivers passing through Colorado’s Rocky Mountains.
Auto Shop Honors Memorial Day With Enormous American Flag
Topic | Details |
---|---|
Event | Memorial Day American flag tribute |
Location | Frisco, Colorado (visible from I-70) |
Organizer | Ski Country Auto Repair & Towing |
Purpose | To honor fallen U.S. service members |
Memorial Day Etiquette | Half-staff until noon, full-staff after |
This Memorial Day, a Frisco, Colorado auto shop taught us all a lesson in gratitude. By raising a flag so large it could stop traffic — and start conversations — they reminded everyone of what this holiday is really about.
Whether you’re traveling, working, or grilling burgers with your family, take a moment to pause, remember, and appreciate the freedoms we often take for granted. And maybe next time you see the Stars and Stripes waving high, think of the heroes behind it.
The Flag That Stopped Traffic
Folks driving westbound on Interstate 70 were greeted with a stunning sight: a giant, waving Stars and Stripes proudly anchored by a humble auto repair shop. The flag doesn’t just flap in the wind — it tells a story. A story of respect, sacrifice, and community pride.
Nick Bell, the owner of Ski Country Auto, says the idea came from a deep desire to show public appreciation for U.S. military personnel. “We wanted to give people a reason to stop and remember,” he said. “Not just pass by another day.”
The flag is hoisted on a specially designed 50-foot pole, engineered to withstand Colorado’s often unpredictable mountain weather. The installation was supported by local businesses and volunteers, turning it into a community project.
Why Memorial Day Matters
Before we dive further, let’s take a moment to remember why Memorial Day exists.
What Is Memorial Day?
Memorial Day, observed on the last Monday of May, is a federal holiday created to honor U.S. military members who died in service to the country. It’s not to be confused with Veterans Day (which honors all veterans) or Armed Forces Day (which recognizes current service members).
Memorial Day has roots going back to 1868, when it was known as Decoration Day, a time to decorate the graves of fallen Civil War soldiers. Over time, it evolved into a national day of remembrance.
“Our flag does not fly because the wind moves it. It flies with the last breath of each soldier who died protecting it.”
A Guide to Honoring Memorial Day the Right Way
Memorial Day isn’t just for backyard BBQs or big sales. Here’s how you, your family, or even your business can honor the fallen meaningfully:
1. Follow Proper Flag Etiquette
According to the U.S. Flag Code, the flag should be displayed at:
- Half-staff until noon
- Then raised to full-staff for the remainder of the day
This symbolizes mourning in the morning and resilience in the afternoon — the country honoring its heroes and continuing their legacy.
2. Observe the National Moment of Remembrance
At 3:00 PM local time, Americans are encouraged to pause for one minute to reflect on the sacrifices made by military personnel.
3. Visit a Local Memorial or Cemetery
Whether it’s Arlington or your local veterans’ park, taking time to lay flowers, say a prayer, or just reflect can be powerful.
4. Support Veterans’ Charities
Contribute to groups like:
- Wounded Warrior Project
- TAPS (Tragedy Assistance Program for Survivors)
- Folds of Honor
These organizations support the families of fallen service members year-round.
Businesses Can Show Their Patriotism Too
What Ski Country Auto did wasn’t just patriotic — it was smart community engagement. Businesses nationwide can follow suit with simple actions:
- Fly a U.S. flag — big or small, indoors or out
- Create a Memorial Day discount for military families
- Share stories of local veterans or fallen heroes on your blog or social channels
- Host a local fundraiser for a vet-focused nonprofit
Not only does this create brand goodwill, it keeps the focus on service and gratitude, which should be the heart of Memorial Day.
The Local Response
Frisco locals and visitors alike were moved by the display. Many stopped to snap photos or share their own family stories. Some even dropped off flags or left handwritten notes thanking the shop for its tribute.
“It’s the kind of thing that makes you stop, breathe, and remember what this weekend’s really about,” said Laura G., a traveler from Denver.
Frisco Mayor Hunter Mortensen praised the display, calling it “an example of how local businesses can lead with both heart and honor.”
FAQs
Q: Can anyone fly a flag like this on Memorial Day?
A: Absolutely. It’s encouraged! Just be sure to follow proper etiquette — half-staff until noon, full-staff after.
Q: Where can I buy a high-quality American flag?
A: Check reputable U.S.-based vendors like FlagandBanner.com or Gettysburg Flag Works.
Q: Is Memorial Day only about military deaths?
A: Yes. While it’s easy to conflate with Veterans Day, Memorial Day specifically honors those who died in active duty.
Q: Can businesses be open on Memorial Day?
A: Of course. Just consider honoring the day with respectful signage, a flag display, or community-focused promotions.