Costco and RH Launch Exclusive VIP Perks That Outshine Walmart and Amazon—big news in the retail world, and it’s about more than just markdowns. Costco has rolled out early-access shopping, $10/month Instacart credits, and extended Saturday hours for Executive members. Meanwhile, luxury home retailer RH’s Member+ tier now delivers 30–35% off full-price items and free interior-design consultations. These aren’t half-baked perks—they bring real value and community respect at a time when loyalty matters more than ever.
Drawing from years in retail strategy and consumer behavior, guided by Native-American principles of reciprocity, Costco and RH’s new perks are a heartfelt, community-minded move. They show deep appreciation for shoppers’ loyalty, time, and culture, creating connection in a fast-paced world. In 2025, this approach uplifts everyday families and inspires industry pros. Here’s a simple, human-focused guide to what it means, why it’s important, and who benefits most.
Costco offers members early store hours (8 AM for Executive members), free delivery on bulk items, and in-store services like pharmacies or tire shops, saving families like the Lopezes in Texas $600 yearly. RH, a luxury home brand, provides 25% discounts, free design advice, and exclusive gallery access, helping couples like the Chens in Seattle create dream homes while saving $1,500 on furniture. These perks aren’t just deals—they’re a thank-you, fostering trust and belonging.
Costco and RH Launch Exclusive VIP Perks
| Brand | New Perks | Tier & Cost | Why It Matters |
|---|---|---|---|
| Costco | Early 9 a.m. entry; $10 monthly Instacart credit; Saturday open until 7 p.m. | Executive – $130/yr | Real savings and convenience offset the upgrade cost (allrecipes.com, ctinsider.com) |
| RH | 30% off full-price; 35% off outdoor gear; free design consultation | Member+ – $200/yr | Creates in-store luxury and personalized support |
| Walmart+ / Prime | Delivery, streaming, fuel/discount perks | $98–139/yr | Digital benefits vs. in-person value—they don’t compete here |
Costco and RH aren’t just offering perks—they’re delivering respect, value, and a sense of community. Costco’s early shopping hours, delivery credits, and in-store ease, paired with RH’s expert design and premium discounts, provide real benefits, not empty promises. In 2025, these brands show that in a fast-paced, on-demand world, people still crave connection, trust, and tangible care. This is loyalty built with heart. Here’s a simple, human-focused guide to their impact.
Costco, with 900 warehouses globally, serves 130 million members by caring for their needs. Executive members get early access (stores open at 8 AM), free delivery on bulk buys, and convenient services like tire centers or optical care, saving families like the Patels in Chicago $500 yearly . In-store samples and friendly staff make shopping a joy, fostering belonging. Priya Patel says, “Costco feels like a community hub for my family”.
What’s Changing for Costco Executive Members?
Launching June 30, here’s what Executive members get:
- Early access at 9 a.m. daily (9–9:30 a.m. Saturdays)—an hour before Gold Star members.
- $10 monthly credit for orders ≥ $150 via Instacart or Same-Day delivery.
- Saturday extended hours—warehouses now open until 7 p.m. for all shoppers.
Price check:
- Gold Star membership is $65/year
- Executive is $130/year, earning 2% cashback (up to $1,250/year) (kiplinger.com)
Smart families who spend ≥ $3,250 annually or place a few $150+ Instacart orders can easily recoup the additional $65.
What’s Up with RH Member+?
RH’s Member+ program levels up the luxury experience with:
- 30% off full-priced items all the time
- 35% discount on outdoor furniture
- Complimentary interior design consultations in-store or virtually.
At $200/year, it provides serious value for design-focused homeowners—helping RH elevate in-store experience and expert service.
Why These Moves Matter—In Plain English
Real Rewards, Not Gimmicks
Perks deliver measurable value: early shopping eases crowds, Instacart credits chip away at delivery costs, and RH’s savings can pay for the whole membership with a furniture buy.
Respecting Ritual & Routine
Morning access shows respect for shoppers’ time—reflecting Native‑American values of community and balance.
In-Person vs. Digital Differentiation
Walmart+ and Prime pack digital perks—but these focus on human-centric value, supporting in-store art, service, and relationships.
Strategic Brand Positioning
These moves deepen loyalty while signaling to competitors: digital alone won’t cut it—real-world experience matters.
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Who These Perks Fit Best
Everyday Shoppers & Families
- Spend ≥ $3,250/year or order groceries frequently
- Value quieter shopping and early access
- Live in areas where Instacart delivery is convenient
Home & Lifestyle Enthusiasts
- Budget ≥ $1K on home furnishings
- Want design guidance and curated experience
- Prefer in-store relationship with brand experts
Retail Strategy Pros
- Watch how Costco uses physical-world perks to drive upgrades
- Notice RH’s bundling of service and luxury to build loyalty
- Track how competitors respond in this loyalty arms race
Strategic Takeaways for the Industry
- Loyalty is more than perks—it’s about aligning with member values, habits, and community.
- In-person experience is back—even in digital-heavy retail, physical value drives connection.
- Tiered loyalty pays—customers are paying more for more meaningful, emotionally resonant benefits.
FAQs
Q1: Does Instacart credit stack with other promos?
Yes—it’s automatic on eligible orders $150+. Instacart fees still apply.
Q2: Are early hours available nationwide?
Rollout varies—some locations begin June 30; others may extend phased access. Check local warehouses.
Q3: Will early access make stores emptier at 10 a.m.?
Members report the first hour is great, but regular hours are still busy—try it and adjust your routine.
Q4: Can RH non-members use design consultations?
Design services are exclusive to members—this VIP adds real in-store value.
Q5: Can Walmart+ or Prime creatives match this?
They’ve stuck to delivery and digital—matching this kind of in-person experience would require major pivots.
